AirAsia CreateCamp

AirAsia CreateCamp


Program Title: “CreateCamp: Search for the Next AirAsia Storyteller Contest”
Promotion Period: July 21, 2017 – August 17, 2017

Phase Date People Involved
Submission of entries July 21, 2017 - August 17, 2017 Public
Determination of Top 5 winners August 18, 2017 Philippines AirAsia AirAsia Mentors
DTI Representative
Announcement of Top 5 winners: Event August 30, 2017 Philippines AirAsia AirAsia Mentors
DTI Representative
Boot Camp Proper + Video shooting (Bohol, Palawan, Cordilleras, Tacloban) September 1 - 21, 2017 Philippines AirAsia, AirAsia Mentors, Top 5 Finalists
Online Voting October 5 - 25, 2017 Public
Determination of Grand Winner October 27, 2017 Philippines AirAsia AirAsia Mentors
DTI Representative
Announcement of Grand Winner: Event November 9, 2017 Philippines AirAsia AirAsia Mentors
DTI Representative

    1. Open to all Filipino citizens, who at the time of joining, are aged 18-25 years old, currently residing in the Philippines and are: (a) enrolled in any College/University in the Philippines, or (b) has graduated from any College/University in the Philippines no more than 6 months Notwithstanding the foregoing, the following shall not qualify as participants:
      1. Permanent and/or temporary staff or employees of the Organizer, Philippines AirAsia Inc., AirAsia Berhad, P.T. Indonesia AirAsia, Thai AirAsia Co., Ltd., AirAsia X Sdn. Bhd. and Go Holiday Sdn. Bhd. and any other affiliate companies of the Organizer and their immediate family members;
      2. Representatives and/or agents (including advertising and promotion) of the Organizer, Philippines Airasia Inc., AirAsia Berhad, P.T. Indonesia AirAsia, Thai AirAsia Co., Ltd., AirAsia X Sdn. Bhd. and Go Holiday Sdn. Bhd. and other affiliates of Philippines AirAsia.
      3. Representatives / staff or any person who is an employee, agent, shareholder, director or officer of other airlines that are considered as a competitor of Philippines AirAsia Inc.
    2. By joining and participating in “CreateCamp: Search for the Next AirAsia Storyteller Promo”), those qualified and interested to join the promotion (the “participant”) confirm, agree to and acknowledge that:
      1. He or she has read the full mechanics of this promotion and agrees to abide by the terms and conditions of the same;
      2. He or she consents and permits Philippines AirAsia Inc. to receive his or her registration data, and he or she acknowledges that all personal information supplied by him/her will be used by Philippines AirAsia Inc. in accordance with its privacy policy;
      3. He or she acknowledges that the Philippines AirAsia has the right to identify him or her as a participant or a winner in the promotions and communicate the same at any time in any territory through any medium of release (mass media and digital media);
      4. He or she shall hold Philippines AirAsia free and harmless from any and all claims, suits and actions for damages or liabilities that may be brought by other persons, natural or juridical, in connection with his/her participation in this promotions as well as the statements and declarations made by his or her in relation to the promotions;
      5. He or she consents that Philippines AirAsia, without further compensation to him or her : (a) reproduce, distribute, adapt, modify, make available and/or communicate to the public, exhibit, or broadcast any material or information regarding this promotion by any means or media without restriction of any kind as to quantity, purpose or time, whether commercial or otherwise, or to any country or territory in the world; and (b) authorize any of the above activities;
      6. Philippines AirAsia shall not be liable for any unauthorized use, reproduction and adaptations by third parties of any material or information regarding this promotion.
    3. Promotion period is from 21 July 2017 until 17 August 2017 only.
  • Description of Procedures:

    A. How to Join

    1. Those qualified and interested to join must go to to view the full mechanics of the promo.
    2. This promotion is divided into 2 phases. For the 1st phase, it will be the call and submission of entries from the qualified Participants (July 21 - August 18, 2017)
    3. For the 2nd phase, the public can vote for their favorite finalist via the Voting period of the public will be from Oct.3-25,2017. Public votes will constitute 20% of the final score.
    4. User is encouraged to go to the website ( and input the following information via Facebook Connect:
      1. Name
      2. Age
      3. Email Address
      4. Mobile Number
      5. Uploaded a copy of valid College/University ID/ Diploma for graduates
      6. Home Address
      7. URL link of the completed videos
    5. User must create a video “selling” his/her chosen destination here in the Philippines. It can be a hometown, a province, school district. And videos must be:
      1. At least 30 seconds but not more than 60 seconds in length
      2. File size is not more than 1GB and the required formats are the following: MP4, AVI, FLV, MOV, WMV
      3. User is encouraged to upload the video to any social media account (YouTube, Facebook, Instagram) as long as the account is public. Participants are encouraged to use the ff hashtags when posting on their social media account: #AirAsiaCreateCamp #CreateCamp and following information:
        1. Title of Video
        2. Destination where it was shot
      4. User can submit multiple videos but only one video will be considered as the entry that is deemed the best based on the criteria by the Philippines AirAsia and AirAsia Mentors in the presence of a DTI representative.
      5. After the complete and proper registration of the participants, organizers of the promotion shall validate information submitted.
    6. Before the actual judging and evaluation, entries have already been pre-screened by the Philippines AirAsia with the following technical criteria:
      1. Video length (not more than 60 secs)
      2. Uploaded a photo of valid college id/diploma
      3. Age limit of 18-25 years of age
      4. Video does not show violent or sexual in nature (e.g. photo in bed, photo doing dangerous stunts
      5. Video does not have any copyright infringement or stolen material from other people
      6. Material not showing any branding or mention of competitor of Philippines AirAsia
    7. Among all the participants, Philippines AirAsia and the AirAsia Mentors will evaluate and judge the entries with a DTI representative present and choose the top five finalists who will then be informed of their status via call, text message, registered mail and the email address. The decision of AirAsia Organizers, AirAsia Mentors and DTI Representative of the promotion on this regard shall be final.
    8. User can submit multiple videos but only one video can be considered as the official entry if that user is picked as a winner.
    9. Deadline of submission of entries is:
      August 17, 2017, 12:00 noon

    C. Procedure in the Determination of Finalists

    1. Five (5) finalists from all the entries received will be chosen by a panel of judges, which consists of a combination of Philippines AirAsia Inc. staff and Philippines AirAsia Inc. influencers/Mentors, on 18 August 2017 based on the following criteria and in the presence of a representative of Department of Trade and Industry (DTI):
    Creativity - Creativity - How well the video was crafted; how creative executed their video; how does the video stand out from the rest of the entries? 30%
    Freshness and Originality - Is the video unique and have a different execution? Does it show a personal touch? 30%
    Storytelling - Storytelling- How well was the story and content of the video executed? Where they able to “sell” their destination? 40%
    1. All finalists shall be subjected to verification. By verification, Philippines AirAsia will contact each winner via the contact details via SMS, phone and registered mail. User is given until August 25, 2017 to confirm his/her participation in the bootcamp/workshop. If the user waives his/her participation, Philippines AirAsia will contact the next highest contestant by August 25, 2017 until August 29, 2017 in the list and will let the user sign a waiver that he/she forfeits to be a finalist.
    2. The five (5) finalists will be notified and will be asked to attend the culminating event for the announcement of winners to the public on August 30,2017.

    D. Procedure in Participation of PHASE 2

    1. The five (5) finalists will be subjected to a “boot camp”/workshop sponsored and covered by Philippines AirAsia Inc.
    2. In a span of four (4) weeks, they will be immersed in different challenges, each with different topics and output (video or/and photo) from each participant. This will be held at the following dates and places:
    Date Place Topic
    September 1 - 3, 2017 Bohol
    Amorita Resort
    Traveling with a Purpose
    September 7 - 10, 2017 Palawan
    Blue Palawan
    Portrait Photography
    September 14 - 17, 2017 Cordilleras
    Landscape Photography
    September 18-21, 2017 Tacloban
    D’ Oriental Hotel
    1. If any of the participants during the on-going challenges, misses or does not complete all four (4) destinations, he/she will be disqualified from the contest.

    e. Procedure in the Determination of Winners

    1. One (1) winner will be determined from the five (5) finalists after they have completed the challenges stated.
    2. All scores from the previous judging made in the finalization of the Top 5 will have no baring in the new judging during the bootcamp/workshop.
    3. They will be judged by Philippines AirAsia Inc., AirAsia Mentors/Storytellers with the following criteria per challenge output:
      Criteria Weight
      30% Composition - Is the quality of the photo/video at par? Is the composition of the photo clearly seen and understood? 30%
      30% Storytelling - How well was the story and content of the photo/video executed? Where they able to clearly capture the landscape? 30%
      20% Marketability / Commercial Appeal - Is the photo/video appealing to the public and can be easily digested and understood? 20%
      20% Originality - Is the photo/video unique and have a different execution? Does it show a personal touch? 20%
      1. Landscape Photography (Storytelling through landscape photography)
      2. Portrait Photography (Storytelling through portrait photography)
      3. Traveling with A Purpose (Storytelling through photos and caption)
      4. Videography (Storytelling through travel videography)
    4. Each of the five (5) finalists’ output will be uploaded in the wherein users can share their output on Facebook or/and vote for their favorite participant from October 3-25,2017.
      1. To vote, user must:
        1. Register in the website via Facebook Connect
        2. Once registered, user can share/vote the output of the finalist
        3. User can only vote once every twelve (12) hours. After 12 hours, user can vote again within the voting period (October 3 - October 25, 2017)
    5. Once the results from AirAsia Storytellers and Philippines AirAsia Inc. has been tallied together with the online votes, the contestants will be judged using the following overall judging system:
      Output scores from bootcamp/ workshop judged by: Philippines AirAsia Inc. Marketing Team Philippines AirAsia Inc. Mentors 80%
      Online Public Voting (through the website) 20%

      Announcement of winners will be held on November 9, 2017 at a culminating event.


    F. Prizes at Stake

    1. There will be only one (1) grand winner to be the next AirAsia Storyteller and four (4) runner-up winners to chosen by the panel of judges in the presence of a representative of DTI:
    Winners Prize Quantity Cost
    Grand Winner (1) Php 1,000,000 worth of Philippines AirAsia Flights valid for 1 year subject to T&C 1 Php 1,000,000
    Apple Macbook Pro 13 Inches 2.3GHz Processor 128 GB Storage 1 Php 85,000
    Amorita Resorts (3 days & 2 Nights) valid for 1 year upon issuance subject to T&C 1 Php 110,000
    NIKON D5600 Camera 1 Php 60,000
    Runner-up (4) Php 100 ,000 worth of Philippines AirAsia Flights valid for 1 year upon issuance subject to T&C 4 Php 400,000
    Momo Beach House 3 days 2 nights valid for 1 year upon issuance subject to T&C 4 Php 160,000
    TOTAL Php 1,815,000

    G. How to Claim Items/Prizes and Period of Redemption

    1. Winners will be awarded of the prizes on the culmination event of November 9, 2017 and if winner is not able to claim prize on the said date, he/she has 60 days to claim upon receipt of notification to be claimed at the Philippines AirAsia Inc. office from Monday-Friday; 9AM-6PM.
    2. All prizes (non-flight vouchers) are non-transferable and not convertible.
    3. Philippines AirAsia of the promotions will assume all applicable taxes on the prize.
    4. The period for use of the Prize flight vouchers will be on November 20, 2017 till November 20, 2018, except during embargo travel dates (see appendix for dates). The Prize flight vouchers are subject to prior booking and cannot be used during the indicated embargo travel dates of Philippines AirAsia Inc. Redemption of prize flight vouchers or flight availment should be made 2-3 weeks before preferred travel date & can only be claimed from Monday-Fridays 10AM-6PM by sending an email provided to Philippines AirAsia Inc. during regular office hours.
    5. The Prize is transferrable if Winner is unable to utilize at any time within the prescribed valid dates of the vouchers. Winner may transfer the travel vouchers up to four (4) friends or family. Winner must provide the name and valid IDs their chosen/nominated family or friends that can use the flight vouchers on their behalf to notify Philippines AirAsia Inc.
    6. 26. Except as otherwise stated in these terms and conditions, the Prize do not include applicable flights, transportation to and from airports, travel insurances, meals, excess baggage allowance, Taxes, Administration fees, Terminal fee, Travel tax, Arrival tax, Border Clearance Levy, additional hotel charges and other costs of personal nature incurred by the winner(s) and/or guest(s) in connection with the use of the Prize and the winner(s) and/or guest(s) shall be solely responsible for any payment of the same which are payable in connection with their use of the Prize.
    7. All other expenses not mentioned above should be shouldered by the winner. (ie. Transportation going to the events, claiming of prizes, redemption of prizes)

    Phase 1 to identify Top 5

    1. Patrick Martin- AirAsia Mentor
    2. Kyrke Jaleco- AirAsia Mentor
    3. 1 Storyteller - available based on schedule
    4. Natalia Del Rosario- AirAsia Digital Marketing Manager
    5. Paolo Paloma- AirAsia Marketing Manager
    6. Mark Del Rosario- AirAsia Marketing Manager
    7. Deborah Baybay- AirAsia Digital Senior Executive

    Phase 2 to identify Winner
    Episode Judges:

    1. Patrick Martin & Kyrke Jaleco- AirAsia Mentors
    2. Nella Lomoton & Where To Next’s: Rachelle Halili & Ayen Dela Torre-AirAsia Mentors
    3. Javi Cang & Enzo Cruz- AirAsia Mentors
    4. Benj Ramos & Paolo Cuarteron- AirAsia Mentors

    Event Judges: Philippines AirAsia

    1. Capt. Dexter Commendador - AirAsia CEO
    2. Natalia Del Rosario - Philippines AirAsia Digital & Creatives Manager
    3. David Viray - Philippines AirAsia Branding Manager
    4. Paolo Paloma - Philippines AirAsia Marketing Manager
    5. Mark Del Rosario - Philippines AirAsia Marketing Manager

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